The main reason the advertisers place these ads, is to earn extra monetary income in a time where renchment and pay cuts are rife due to the economic downturn. A conservative person by nature, I do not see myself as a follower of this practise in the near future. However, i marvel these young men and women’s’ creativity and innovativeness in earning extra cash in these hard times. Even though this practise may seem effortless, there are many factors that play a part in forming and maintaining a relationship with a potential customer.
In this practise, physical appearance plays a huge emphasis in attracting customers. Attractive men and women are generally favoured for their services. Therefore, advertisers who advertise themselves take pains to maintain a good complexion and physique.
In addition, these men and women have to be knowledgeable in a wide variety of skills and abilities. In this way they can display attitudinal similarity to their customers’ preferences. Customers who have similar preferences to their skills will most likely form a relationship with them. They should also be able to understand the opposite sex, show sensitivity and hold interactive conversations.
In exchange for their services, these young men and women receive a monetary reward. Though this relationship can be classified as counterfeit due to the superficial affection given by the advertiser for monetary reward from the customer, the goal of a relationship which is the satisfaction of social needs and personal goals is met.
This practise shows that young men and women of the communist society, China, are stepping out of their cultural and traditional roots. The Chinese society today has become more modernized and liberal. Though the practise of offering oneself for a rate can be viewed as taboo or even derogatory, it is not all sleaze. Based on the newspaper article, some refrain from illegal activites, selecting older or younger customers and genearally provide innocent services. As such, should this practise be encouraged? Can it develop into an acceptable trade in our society?